Welcome to Consulting, where improving everything we do is the goal.

If you're ready to level-up your business, to focus your resources where they're most useful, or to simply improve your communication & visualization game, you're in the right place.

The right questions begin with the decisions at hand.  

Often, people get bogged down in the methodology: trying to figure out how to get the answers they're looking for without first exploring whether or not they're asking the right questions.

Remember "New Coke"?  Right answers, wrong questions.  

Another common pitfall is trying to understand emotional decisions or reactions by asking logical questions.  Hint: this doesn't work, but there are plenty of other tools that do! 

Garbage in, garbage out.  

Solid Information is priceless. If your info is based on the wrong questions, though, it's not useful and is a waste of resources.  If there's anything I abhor, it's wasting your resources.  

The best information isn't always located in the most obvious place, either.  This is where we can get creative to ensure that the information we work from is the absolute best for addressing the decisions you need to make. 

What it's all about. 

The decisions you make are the bread and butter of your business.  This is where I want you to shine brightest and it's what makes all the difference.  

But that's not all... 

Regardless of what you're communicating, delivery is key.

This goes for everything: your resume, your new idea, or the solution to a critical issue.  Presentation matters.  

If you're interested in help with something specific, here's the list of specialties you're looking for.

Market Research

Focused on study design and development, marrying the notions of programming simplicity, respondent comfort, data richness, planned analyses, and ultimate communication of actionable findings in the process – beginning with the end in mind.

Qualitative & Quantitative Research Specialties:

Choice/Processes - Choice Research & Modeling, Purchase Decision Processes

Brand Health - A&U, Positioning, Customer Satisfaction

New Products/Repositioning - Ad Message/ Claims/ Concept/ Package Testing, Pricing/ Feature Optimization, Market Segmentation

Report Writing & Infographics

A background in art has honed my skills in visual communication of complex concepts and data sets.  Many platforms and styles can be accommodated. 

Report Writing - Long-Form Study Documentation, Presentation-Ready Reports

Infographics - Internal Report Summaries, External Ready-to-Publish Story Lines

Social & Cultural Solutions

Identifying opportunities and developing a strategy of action for longer-term social and cultural improvements requires a commitment to identifying causes vs. symptoms and a deep understanding of human behavior, economics, emotional vs. logical decision making processes, and the peripheral effects of change.   

These are large, long-term projects, accepted on a case-by-case basis. 

Corporate Image & Web Design

These services are offered predominantly out of a desire to support and encourage small businesses and entrepreneurs.

Technical & IT - Non-Retail Website Development, Website Design Editing

Professional Communications - Resume & Cover Letter Refinement, Creative Writing, Proof Reading, Editing 

Photography & Graphic Design - Logo & Corporate Identity Development, Marketing Materials Development, Photo-Editing, Photography

Email is a great place to start :: andrea@andreajburns.com 

To help me prepare for our first conversation, making it faster, smoother, and closer to what you need, please cover as many of these topics in as much detail as you can.  First: tell me what you need help with. 

• If Market Research or Social & Cultural Solutions Projects, which part(s)?  Identifying the decisions you need to make and/or the right questions, making sense of the data you already have, figuring out whether or not your current data is sufficient, making decisions based on the data you have, explaining the data and/or the decisions to others, or simplifying the explanations for easy-digestion. 
  • What do you already know?  
  • Would you call this exploratory, a significant decision, weighing your options, or just a gut-check?
  • What's at risk?
• How many different people/departments are involved (who are the stakeholders)?   
• What does your time-frame look like? 
• (If available) What budget ballpark do you have in mind? 

My goal is to help you succeed.  Period. 

I look forward to hearing from you!